How To Shop With Intention

Growing up, I’ve lived on both coasts of the US, being able to observe the fashion practices of the various areas. East Coast tends to be more formal, flip flops are designated for pool and beach trips, professional office wear is pretty much the style mindset. A five hour flight west, and the office wear is vastly different. Jeans are generally okay to wear in the office; in San Diego, flip flops are a part of every day attire; and casual Friday seems to expand through out the work week. It’s interesting seeing the different approaches to professional work attire. 

When it comes to my own style, I thank social media for bringing inspiration, which is a mix of both coasts. My approach to fashion is equal parts style, equal parts comfort. My number one rule is the outfit HAS to be comfortable. Nothing is worse than feeling uncomfortable in what you are wearing. This goes for clothes that are too big or small, styles that are too revealing or conservative and even just materials that irritate your skin. Comfort though shouldn’t mean to dismiss style altogether. That 15 year old college sweatshirt with the smoothie stain? Best for a lazy day at home. Remember, the key is to look put together. So here are some tips to keep in mind when building your chic wardrobe.

  1. Go shopping with a goal in mind. You want your style to be intentional and for that to happen, it starts with intentional shopping. The internet is your friend in this case. Looking for black boots? Check out the hashtags, look up black boots in your browser, there are so many ways to find exactly what you are looking for without stepping into a million stores and not finding it.
  2. When in doubt, don’t purchase. Whether the item is just a hair too small or it doesn’t look completely right, don’t buy it. Even if it’s super trendy (especially if it is super trendy!) or even if it’s a designer item that is on sale but doesn’t fit, again, don’t buy it. Save the money for that perfect piece you’ll find later.
  3. Try to avoid trends. Look out for influencers or celebrities with similar body types and see what items they wear.  Odds are high, you’ll find items that will fit well on you.
  4. Look for staple items. Study fashion of decades past and imagine what can be incorporated into today’s looks (usually these styles tend to live through various eras therefore making any similar pieces a great investment into your collection)
  5. Be a conscious shopper. Know the companies you are purchasing your clothes from. Are they sustainable or eco friendly? Do their clothes last long? Do the executives support ideas you agree with? Voting only happens once every four years but money votes 24/7. Put your money where you want growth and in time you will see the industry change. And yes, just one purchase (or no purchase) has a big impact. Go out and vote… with your money!

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